Hinson Neely began working with HTC when the company launched its North American operations in the summer of 2005. Hinson Neely began the relationship as an outsourced marketing group and later evolved into a full service marketing and research agency – providing services that included marketing research (e.g., focus groups, name ideation, name tests, brand awareness studies), strategic messaging and positioning, Web site content management and over twelve product launches. From virtually no distribution via North American carrier partners to 21% US Smartphone market share, Hinson Neely was an instrumental partner in the company’s successful and unprecedented growth.

Microsoft hired Hinson Neely to help develop a strategic roadmap in a growing home electronics market which includes home theatres, distributed audio and home networking. We interviewed installers, builders and consumers for input on new product development, pricing and positioning strategies. By thoroughly understanding the purchase and installment processes, Hinson Neely provided constructive suggestions for competing effectively in this market segment. In addition, we organized a panel of individuals to provide ongoing council to Microsoft.

University of Idaho wanted to increase visibility of its progressive, integrated business curriculum. The College hired Hinson Neely to re-brand and position the business school to appeal to prospective students, employers and potential donors. Hinson Neely worked with the leadership team, students and faculty to recommend a positioning and brand strategy for generating awareness and financial support for its program. 

We also created a segmentation model to better understand the college’s student profile for future marketing efforts and curriculum amendments. The model also guided the development of key messages for each of its core constituencies – all to position the College of Business and Economics for continued success.

Idaho Banking Company wanted to test the effectiveness of its current brand and positioning as well as conduct an independent analysis of its customers, prospects, and competitors to guide future marketing efforts.


To kick off the project, we conducted a Discovery Workshop among key company stakeholders. We then interviewed line managers, customers and prospects and secret shopped the competitors. Upon completing the research, we provided detailed recommendations to leadership and board members on issues such as internal education/training to support branding efforts, messages to resonate with customers and targeted marketing strategies to achieve business growth goals in the Treasure Valley community. The company’s unique culture and impressive
 staff will play an important role in its continued success.

Element 8, a company providing medical practices with smart financial solutions, hired Hinson Neely to create a new brand identity. Hinson Neely led a Discovery Workshop with the Element 8 team and recommended the company’s new name, helped prioritize target audiences, provided direction on marketing strategies, and crafted key messages based on core strengths of the company’s founders and employees. This strategic foundation laid the foundation for developing Element 8’s visual brand identity, web site and sales collateral.

With little community awareness of its comprehensive array of medical services, Two Rivers Medical Center hired Hinson Neely to help market the practice, strengthen its word-of-mouth referral network and increase patient visits. To commence work, Hinson Neely conducted in-depth physician and staff interviews to help determine key benefits of the practice and points of differentiation from other providers in the area. With a young and predominately female physician staff, the practice believes strongly in improving the health and well-being of the community. With a targeted marketing plan and messages which align with these beliefs and values, the practice is well on its way to years of profitability and loyal patients.

When the relationship with Affinity Global Services began, Hinson Neely led a workshop for the company’s management team to fine-tune its branding and positioning. Hinson Neely helped prioritize industry verticals to target and created messaging that would resonate with these prospective customers. Since that time, Hinson Neely has developed marketing and sales collateral, redesigned the company’s Web site, and provided an interactive demo for potential customers. Affinity Global Services already has one U.S. national carrier on-board and several carriers across the globe signing on to provide customers with its MADE™ solution.

Targhee Women's Center, a progressive medical group that embraces the latest medical and technological innovation, needed unique, creative ways to tout their expertise in an increasingly competitive community. We interviewed internal staff and patients to create a new brochure and messaging for their web site. We also recommended a targeted marketing plan to attract new patients and generate a stronger word-of-mouth referral network among existing patients.

PivotLink, provider of on-demand business intelligence solution, wanted to achieve aggressive revenue goals while focusing their marketing efforts and dollars. Hinson Neely served as an outsourced marketing department, offering council on brand development, creating a smart marketing strategy, generating press in key periodicals, writing case studies and organizing speaking engagements for the CEO. Hinson Neely was instrumental in the company’s double-digit sales growth in a highly competitive market space.