We use a variety of strategic marketing techniques to understand your business and position it for growth.

 

Brand Identity, Positioning and Strategy

  • A customized Discovery Workshop to help companies align business objectives with their brand positioning.
  • Deliverables include: Messaging frameworks, customer segments and personas, marketing plans.

Messaging

  • High level messaging frameworks to guide a companies’ internal and external communications.
  • Examples: Mission/vision statement, positioning statement, value proposition, tagline, elevator pitch and key product/service benefits.  

Marketing Research

  • Facilitation of focus groups and one-on-one interviews.
  • SWOT and competitive analyses.

Product Launches

  • Research, messaging and marketing plans, as well as management of tactical execution.
  • Collaboration with graphic designers and developers to build creative assets.

Content Services

  • Content strategy.
  • Content development (newsletters, case studies and white papers)