We use a variety of strategic marketing techniques to understand your business and position it for growth.
Brand Identity, Positioning and Strategy
- A customized Discovery Workshop to help companies align business objectives with their brand positioning.
- Deliverables include: Messaging frameworks, customer segments and personas, marketing plans.
- High level messaging frameworks to guide a companies’ internal and external communications.
- Examples: Mission/vision statement, positioning statement, value proposition, tagline, elevator pitch and key product/service benefits.
- Facilitation of focus groups and one-on-one interviews.
- SWOT and competitive analyses.
- Research, messaging and marketing plans, as well as management of tactical execution.
- Collaboration with graphic designers and developers to build creative assets.
- Content strategy.
- Content development (newsletters, case studies and white papers)