“Melinda was invaluable in getting our American marketing efforts off the ground, and the window through which we viewed our customers.”

“Melinda’s strategic insight, business acumen and understanding of the complex, healthcare market helped transform a conceptual idea into an actionable roadmap and successful program.”

Melinda has a nice balance of analytical and creative skills, ideal for a marketing leader. At Evoca, she effectively managed everything from budgets to media buys to ad campaigns and PR. She was invaluable in managing our sports partnerships which were critical in driving subscriptions for the company.